SaaS Products
From product architecture and MVP to a multi-tenant platform you can actually operate.
Solutions
From internal tool to sellable product.
This is the engagement for companies that already solved something hard internally and now want to sell it. It covers both halves of the problem: the product itself — tenancy, billing, onboarding, admin — and the commercial surface around it that makes anyone aware it exists.
The business problem
The internal version works because everyone using it shares context, permissions do not matter, and support is a colleague at the next desk. None of that survives contact with a paying customer. The gap is rarely features — it is tenancy, onboarding, billing, permissions and support tooling, plus a market-facing story that has never had to be written down.
- Customers have asked to buy the internal tool, and nobody knows how to sell it.
- The prototype cannot support a second customer without data leaking between them.
- There is no onboarding, no billing and no way for support to help anyone.
Before and after
How it runs today
- The tool runs on one shared instance with no tenant separation.
- Accounts are created by a developer running a script.
- Invoicing happens manually, outside the product.
- Support means someone opening the production database.
- There is no public page explaining what the product does.
How it runs afterwards
- Tenants are isolated, with organisations, roles and invitations.
- A customer can sign up, onboard and reach value without a developer.
- Plans, limits and billing run inside the product.
- Support has impersonation, audit logs and safe manual overrides.
- A product site explains the offer and captures qualified interest.
How RAIS approaches it
Decide the tenancy model early
Shared schema, schema per tenant or database per tenant — each has real consequences for cost, isolation and compliance. Changing it later is close to a rewrite.
Build the boring layer first
Auth, roles, billing and admin tooling before new features. It is the least interesting work and the reason products can be sold at all.
Launch the product and its surface together
A product with no explanatory site gets no traffic; a site with no working product converts nobody twice. Doing both in one team is the point of this engagement.
Instrument from day one
Activation, usage and churn signals from the first customer. Retro-fitting analytics after launch means the most valuable early data is simply gone.
Services involved
Web Development
Corporate sites, product sites and conversion systems built as commercial infrastructure.
AI Agents
Agents scoped to one workflow, integrated with your systems, always reviewable by a person.
Related use cases
SaaS MVP Launch
The smallest version a real customer can use in production and be invoiced for.
Customer Portal
Give clients their own data — documents, statuses, requests — instead of emailing it on request.
Conversion Landing System
A block library that turns a new campaign page into a content task, not a development project.
Management Dashboards
One agreed set of numbers, visible to the people accountable for them.
Typical integrations
REST API
Documented, versioned and authenticated endpoints — both consuming yours and exposing ours.
CRM
Read and write deals, contacts and activities so qualified enquiries land where sales already works.
Google Workspace
Sign-in, Drive, Sheets and Calendar as data sources and destinations for automated workflows.
Custom Systems
In-house and legacy systems without a public API, reached through a documented adapter agreed with your team.
Frequently asked
How long does this take?
It depends almost entirely on how narrow the first sellable version is, so we scope that before quoting anything. We would rather define a smaller first release honestly than name a timeline and then negotiate the foundations away to hit it.
Should we spin the product out as a separate company?
That is a decision for you and your advisors, not for us. What we can do is make sure the technical architecture — data separation, access, deployment, licensing — does not become the thing that blocks a spin-out if you choose one later.
What if we only want the product, not the marketing site?
That is fine and fairly common — take the SaaS Products service on its own. This solution exists for teams who want both halves handled by one team, which mainly saves coordination cost.
Next solution
Growth & Conversion
Turn the public surface of your business into a system that produces qualified demand.
