Integration
Connecting AI to the CRM and ERP without breaking either
An agent that cannot read or write your systems of record is a demo. The integration decisions that determine whether it survives contact with production.
Insights
Working notes on automation, AI agents, web systems and product architecture — written by the people doing the work.
FeaturedWhere AI agents actually belong in a business processMost AI pilots fail for the same reason: nobody drew the edges. A practical method for choosing the workflow, setting the boundary, and knowing whether it worked.
5 articles
Automation
The work between the systems
The most expensive manual work in a company is invisible because it is distributed. How to find the undocumented bridges between systems, and how to replace them without breaking the process.
Strategy
How to evaluate the return on an automation honestly
Most automation business cases are built on a single optimistic number. A more honest method — including the costs that are usually omitted and the cases where the right answer is not to build.
SaaS
The three decisions that make or break a SaaS MVP
Tenancy, permissions and the data model are the decisions you cannot cheaply reverse. Everything else in an MVP is negotiable — and treating it that way is what keeps the first version small.
Web systems
A website is a sales system, not a brochure
Why most B2B sites can report traffic but not pipeline, and what has to be connected — landing system, forms, qualification, CRM — before a site can be held accountable for a number.
